Among leading UK companies, ASOS was found to have the most effective digital marketing strategy in 2020. The company earned 4.01 points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.
UK companies with the most effective digital marketing as of October 2020
(index score)
The source explains that "[t]he assessment is based on a company’s ability to reach potential customers and lead them to the company website with the help of digital advertising, search engine marketing, affiliate marketing, use of own media, and social channels."
The source uses the following scale:
0= failed,
1= poor,
2= sufficient,
3= good,
4= very good,
5= outstanding.
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BearingPoint. (January 24, 2021). UK companies with the most effective digital marketing as of October 2020 (index score) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229826/companies-digital-marketing-uk/
BearingPoint. "UK companies with the most effective digital marketing as of October 2020 (index score)." Chart. January 24, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229826/companies-digital-marketing-uk/
BearingPoint. (2021). UK companies with the most effective digital marketing as of October 2020 (index score). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229826/companies-digital-marketing-uk/
BearingPoint. "Uk Companies with The Most Effective Digital Marketing as of October 2020 (Index Score)." Statista, Statista Inc., 24 Jan 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229826/companies-digital-marketing-uk/
BearingPoint, UK companies with the most effective digital marketing as of October 2020 (index score) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229826/companies-digital-marketing-uk/ (last visited November 13, 2024)
UK companies with the most effective digital marketing as of October 2020 (index score) [Graph], BearingPoint, January 24, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229826/companies-digital-marketing-uk/
